Last weekend, an earnest young lady named Taylor Lewis knocked on my door. She was wearing a Sick Kids Hospital vest, and had a special tag hanging on a lanyard around her neck, identifying her as a certified agent of the hospital, empowered to represent the institution for the purposes of collecting donations. I listened to her enthusiastic descriptions of the good works the hospital was engaged in, and how the benefits of their highly successful research extended far beyond their walls, to other hospitals, and other countries.
She answered my questions forthrightly, and I was prepared to donate twenty bucks. Why not? As she showed me the form, it was evident they were looking for monthly donations, rather than a one time hit. Sure. That made sense. Fund raising is an expensive proposition. If you take a one time donation, you have to start all over again the next day. But if you find people prepared to donate monthly, it’s an ongoing revenue stream. Continue reading