In January, Rogers introduced a new feature to its cable TV subscribers: a Quick Start Menu. What’s on this menu? How can it help me? It doesn’t matter. The brain trust at Rogers decided to put the menu behind the “Guide” button, which normally brings up the Integrated Program Guide (IPG). If you actually want to see the IPG, you simply press the Guide button a second time. Convenient, no?
Immediately, a Facebook group was put up to entreat (read “browbeat”) Rogers into removing this intrusion into their customers’ workflow.
Rogers’ response? They gave us a way to switch the menu and guide around. So when you press the Guide button, you actually get the guide. But if you press it again, you get the menu. Marginally less annoying. Good job, whoever’s doing UX at Rogers.
You know, there are buttons on that remote which never get pressed. The B and C buttons for instance. Wouldn’t it be a good idea to put the menu behind those? Continue reading